I’m not trying to suggest a way of gaming Product Hunt. I can’t be sure whether our success was down to our, ahem, genius or dumb luck.
This is just putting some simple, honest numbers around what happened to us.
#Product hunt revenue how to
You can read a million and one blog posts about how to “win” on Product Hunt. I’d like to share with you what happened, and how we’ve benefited. Hi, I’m Neil, the CEO of Ramp (we’re trying to make the process of buying custom t-shirts for your team quicker, smarter, simpler and more transparent), and we recently spent three days with a significant presence on the front page of one of the greatest platform for promoting services in Technology. It's how math works: there can't be 10 Facebooks launched a year, it doesn't work like that," Hoover said.Product Hunt launches businesses successfully - scroll to the bottom for our key takeaways! "There are many I'm excited about let's explore, let's see what it's like, but I don't always believe they will be the next big thing. Mindie was acquired by the Justin Bieber-back selfie app Shots in April this year. He flicks through apps like Message Me - a messaging product similar to WhatsApp that was acquired by Yahoo in 2014 - and Mindie - a music video making app very similar to Musical.ly, but nowhere near as popular. It's like the attic that has all this trash with no use," Hoover said. I don't want to delete them - granted they don't work. "I created a folder with apps that are no longer around. Hoover whips out his iPhone to show Business Insider his "RIP" folder. Hoover sits at the bleeding edge of new technology and right now he's most excited by platforms that change the way people interact with tech - especially audio-based platforms like Google Home, Amazon's Alexa, and Apple's Airpods that let users interact using audio commands rather than touching a screen.īut he admits that there have been times when he has been bullish about tech that ultimately failed to take off. Building a company with the intention to sell is often a bad idea." Hoover's iPhone folder of dead apps It's one of those things that any founder should evaluate but not get distracted by. There's a number of things to think about, like times when selling to a certain acquirer can accelerate or de-risk. Hoover said: "Founders will always say: 'We will never sell'. "We can pay people really well - not as much as San Francisco salaries, but our burn is manageable," Hoover said.Īsked whether further down the line, Hoover might entertain selling the company. Hoover admits the role has been difficult to hire for because "for better or for worse I have a lot of opinions about it."ĭespite the (modest) team expansion, Hoover said Product Hunt, which has raised $7.1 million in three funding rounds, isn't looking to raise more capital. One of the things we help with is our native-to-platform distribution, and we want to start helping with other things startups have trouble with."Īs for the rest of 2016, Product Hunt is looking to expand the team and hire a product designer. Pushed further on what the revenue product might look like, he said: "We are building on our foundation of startups and makers to drive value for them beyond what we are already providing for free. We think it's an interesting opportunity because we are driving so much value, but we've not been extracting that," Hoover said. It's different to Facebook and Twitter when you're not in the mode of transactions. "People go to ProductHunt with the intent to download, purchase, and try. Hoover declined to reveal Product Hunt's user numbers. That audience is a big asset for Product Hunt if it wants to sell ads. He declined to give details on exactly what Product Hunt is launching, but said the aim will be to provide value to its community, which is made up of entrepreneurs, VCs, journalists, and other early adopters. We have been thinking about since the beginning but it's really been in the last nine months we started making a plan on that."
Hoover said: "It's a big shift in how we do some things. Speaking to Business Insider at the Web Summit tech conference in Lisbon, Product Hunt founder Ryan Hoover admitted the company - which now has 14 full-time staff, most of whom work remotely - hadn't made a conscious effort on revenue to date, but it is preparing to launch its first revenue-generating product in the first quarter of 2017.
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